Our updated brand and identity honors the Federated legacy, embraces the future and embodies our welcoming community. It is important for our brand to be:

CONSISTENT: By having rules and restrictions, it becomes possible to communicate a consistent brand identity. Consistency is important in making our brand recognizable and reliable. When a brand's identity is cohesive, it increases the brand's perceived value. 

RECOGNIZABLE: Maintaining these brand guidelines allows Federated to be more immediately recognizable within our community and with our target audience. Building a recognizable brand can take time and patience, but can be streamlined by adhering to the brand guidelines.

STANDARDIZED: Our brand guidelines are composed of standards regarding use of visual elements and messaging. These rules include when to use a logo, how to space the logo, guidance on imagery, the hierarchy of color and typography and messaging. 

Guidance, titles and templates are available for download below. For questions about anything related to the Federated brand or communication, please contact Brooke Strong at communications@fedchurch.org or 440.247.6490 x111.